Slimmee
How to differentiate and increase perceived value through branding
Penetrate a saturated market
Slimmee was a mono-product brand selling wellness patches. They wanted to transform from a simple online shop into an innovative, reputable brand that could compete with established players and attract influencer partnerships.
Young, Fun, and Accessible
While competitors leaned into pharmaceutical aesthetics—clinical, cold, and generic—we took the opposite approach. Slimmee's brand identity is young, fun, and accessible. This wasn't just a style choice; it was a strategic decision to resonate with the target persona: women aged 18–30 who are active on social media.
Color as Strategy
We chose turquoise as the primary brand color—a hue that evokes health, freshness, and trustworthiness. Combined with playful typography and a clean layout, the visual identity immediately communicates that Slimmee is different from the clinical competitors crowding the market.
UX-Driven Conversion Strategy
The Shopify Plus store was designed with conversion at every turn. Social proof elements, trust badges, and a carefully structured product page guided visitors toward purchase. The UX wasn't just pretty—it was engineered to move product.
Design as a Ticket to Partnerships
One of the biggest wins was how the new brand identity opened doors to influencer collaborations. Influencers are selective about which brands they associate with. Slimmee's polished, on-trend look gave it the credibility needed to secure partnerships that would have been impossible with the old branding.
Successful market entry, collaborations with top influencers, significantly increased average order value
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