Nova Play
How do you work with the world's biggest influencer?
Reach and convince 187 million followers
The client needed a complete brand identity, a Shopify store, and a digital marketing strategy to partner with Kylie Jenner for the launch of wireless earbuds. Everything had to be flawless—the partnership would put the brand in front of nearly 200 million people overnight.
Brand Identity as the Gateway
When you're pitching to one of the most-followed people on the planet, brand identity isn't optional—it's your ticket in. We built Nova Play's entire visual system from scratch: logo, color palette, typography, packaging, and brand guidelines. Every touchpoint was designed to communicate premium quality and cultural relevance.
Perceived Value Above All
The earbuds market is fiercely competitive. To stand beside names like Apple and Samsung in a consumer's mind, the branding had to communicate a perceived value that surpassed the actual price point. We studied every competitor's positioning and deliberately designed Nova Play to feel more premium, more aspirational.
UX Built for Conversion
The Shopify Plus store was engineered for one thing: converting the massive wave of traffic a Kylie Jenner post would generate. We optimized every step of the user journey—from landing page to checkout—minimizing friction and maximizing urgency with countdown timers, social proof, and seamless mobile experience.
Design-Led Credibility
Ultimately, it was the design that made the partnership possible. Kylie Jenner's team evaluated dozens of brands. Nova Play's polished identity, cohesive visual language, and professional storefront gave them the confidence to move forward. Design wasn't decoration—it was the deal-closer.
Record-breaking collaboration with the world's most-followed influencer
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