Les Diamants de Paris
Taking a traditional artisan business digital
A brilliant rebranding
An artisan jeweler in Paris was transitioning from a brick-and-mortar operation to e-commerce. They needed a complete digital presence that preserved the craftsmanship and heritage of their brand while making fine jewelry accessible online.
Diamonds for Everyone
The core positioning was making diamonds accessible to all women—not just the ultra-wealthy. We crafted a brand message and visual identity that balanced luxury with approachability, ensuring the brand felt premium without being intimidating.
French Identity, Modern Design
The logo incorporates the French tricolor to anchor the brand's local identity and craftsmanship heritage. But the overall design is modern and sober, built on Shopify Plus with clean layouts, generous white space, and elegant typography.
Photography That Sells
We organized an in-house photoshoot with models to bring the jewelry to life. Product photography alone doesn't sell luxury—you need to show the experience of wearing it. The lifestyle imagery bridged the gap between online shopping and the in-store experience.
Instagram as the Bridge
We used Instagram as the primary bridge to younger buyers who might not walk into a jewelry store but would discover and purchase fine jewelry online. Complete frontend and backend optimization ensured the digital experience matched the brand's physical reputation.
Successful digital transition, new customer acquisition, improved purchase flow
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