Bisous
Creating enormous perceived value for an inexpensive product
Give meaning to a brand to increase perceived value
The challenge was clear: how do you make an inexpensive product attractive enough that people are willing to pay a premium? Bisous needed brand strategy that turned a simple eco-friendly product into a movement.
Built from Zero with Purpose
We built Bisous from A to Z—brand identity, messaging, visual system, and e-commerce store. The product itself is reusable makeup remover pads that are chemical-free and cruelty-free. Simple? Yes. But simple products need the strongest stories.
A Stat That Changes Everything
The key insight that anchored the entire brand narrative: 1.3 billion disposable wipes are used daily worldwide, and each one takes 100 years to decompose. This single statistic transformed Bisous from a product into a cause, giving customers a reason to buy that went far beyond the product itself.
Targeting the Eco-Conscious Consumer
We identified young, eco-conscious consumers as the primary audience and built every touchpoint to resonate with their values. Retargeting campaigns, email sequences, and influencer partnerships all reinforced the sustainability message.
Storytelling as Perceived Value
The in-house photo and video shoots were designed to tell a story, not just show a product. When you buy Bisous, you're not buying cotton pads—you're making a statement. This storytelling approach dramatically increased the perceived value, allowing premium pricing on an inherently low-cost product.
A promising eco-friendly brand positioned for long-term sustainability
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